Build a Big Data Architecture on Amazon Web Services (AWS) to Gain Business Insight

Leverage Amazon S3, Amazon Redshift, and Amazon EMR to Increase Customer Visibility

Businesses in multiple verticals have a need to understand their customers’ preferences and interactions with their products and services so that they can proactively make relevant offers to their users.

Companies typically store each user’s historic behaviors in a data warehouse. The data is then made available for downstream analytics processes, which prepare recommendations and offers for each user—a process that can be expensive.

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The white paper provides:

  • Insights about the cost challenges associated with analyzing customer preferences
  • The AWS architecture required to decrease the cost of big data deployments
  • Benefits of combining AWS with Talend’s open source solutions

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