4 Steps to Make Customer Data Actionable, in Real Time
This on-demand webinar presents real-world customer examples that illustrate the 4 key steps to close the gap between raw data, meaningful insights and real-time action, including:
- Collect and reconcile customer data about identities, profiles, purchase history, preferences, and transactions
- Transform and augment this data into a 360° view of the customer with context, intentions, relationships, and interactions
- Turn data into insights, with segments, scores, forecasts and recommendations
- Connect in real time to the customer touch-points and turn those insights into increased conversion rates and customer loyalty
To view this On Demand Webinar, please fill out the form. A Flash-based player will then open. Controls for pause/play, rewind, and sound are available at the bottom of the player.